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Marketing Ideas

Troubled Waters for Sponsorships

Posted by Ashley Motter on Feb 13, 2009

Remember the guy who swam for USA in the 2008 Olympics? You know…the younger-looking (age 23), tall (6′4″) fellow who won a couple (eight) gold medals? No, not Mark Spitz. I think his name is Michael Fred Phelps from Baltimore, MD? Well, the last time we heard from Mr. Phelps, he was flying-high after [...]

Drum building. Scratch that… Brand Building!

Posted by scott.carey on Feb 10, 2009

I spend a lot of time when I am not taking classes or working for that matter, researching the custom drum market. I actually began to build my own drums over three years ago in my grandparent’s basement after a long six years fixing them in high school. I have since moved my workshop into [...]

MacGyver Saves the Day Yet Again

Posted by Ashley Motter on Feb 6, 2009

…And all he needed was a really bad wig.
Those familiar with SNL’s not-so-new (and in my opinion not-so-funny) “MacGruber” skit, know it’s a spoof of the 1980’s television series “MacGyver.” Unfortunately for me, the skit no longer stays within the hours of SNL airings. If you watched this year’s Super Bowl you may have spotted [...]

A Picture is Worth 1,000 Words…But What About a Logo?

Posted by Ashley Motter on Jan 30, 2009

What’s in a name? No really, I want to know. Why are some consumers (admittedly, myself included) willing to pay more for a shirt with a logo on it than they will for a meal? Other than those occasional “special” dinners at upscale restaurants where the cost of a meal for one person is somewhere [...]

It was hard to find, but I found it!!!

Posted by Greg Davis on Jan 23, 2009

An article that has some potential good news about the economic news.  As this article states, uncertainty is falling, which is the first step to the economy recovering.
The authors of this article expect to see growth return to the economy by mid-2009 and provide some interesting data to support their prediction.
To read the article, visit [...]

Paper, Ink, Scissors, Sales

Posted by John Dawe on Jan 1, 2009

As my good friend Catherine Shafer at cds creative, inc. likes to say, “You never put all investment into one marketing channel — and Web/E-mail/etc. Counts as ONE Channel!”
Catherine is right.  As part of my ventures into e-commerce outside of Solid Cactus, I manage e-commerce for a Better than Godiva, Gourmet Chocolate Shop called Ah! [...]

Snow…? S’no problem for Solid Cactus Staff!

Posted by John Dawe on Dec 19, 2008

Ok, so it’s no secret around Solid Cactus that I’m no fan of snow…  It’s snowing in Northeastern Pennsylvania today and boy is it coming down out there!  But part of being Solid Cactus is realizing that our customers aren’t all from the Northeast… In fact our customers are in Florida, Texas, California, and other [...]

So Simple, it’s Silly

Posted by Greg Davis on Dec 12, 2008

This blog post was inspired by our very own Mark Sanfilippo, so thanks Mark for what is a great idea.
According to the U.S. Census Bureau, there are over 227 million U.S. Citizens 18 and over out of an entire population of roughly 306 million (http://www.census.gov/).
Congress is debating a $14 billion bailout for the auto industry [...]

The Power of Customer Service Crappiness

Posted by John Dawe on Dec 5, 2008

It’s happened twice in the last week so, of course I have to blog about it.
I dine out … a lot… mostly because as a single guy it’s usually cheaper to go for a $20 dinner, where I’ll take half of it home and have it for lunch the next day, then going out and [...]

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There’s still Green Monday

Posted by Greg Davis on Nov 28, 2008

It’s Black Friday and I’m curious to read the stats on how online sales went this weekend in a weakened economy. Despite all the hype about Black Friday and Cyber Monday, don’t forget about Green Monday. The second day of December proves to be a constant winner for retail. Last year, [...]

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