Marketing Ideas

Managing site performance can be a very tricky thing especially if you are using no analytics. Some think installing analytics on their website, then checking to see how many hits they have received and finally changing their marketing efforts based solely on hits alone will increase performance. I’m sorry to say but that is the [...]

KFC gave their famous acronym a new meaning with the disastrous launch of their newest product: Kentucky Grilled Chicken.
When spending millions on a television advertising campaign didn’t seem like enough of a force to take the ‘F’ out of KFC, they pulled in the mother of all marketing reinforcement: Oprah Winfrey. (I guess they figured [...]

When it comes to customer service, there’s nothing worse than treating all customers the same. Customers like personalization and attention. If your business can’t provide it–they go elsewhere.
Short on time and resources, most companies can’t optimize customer service as much as they would like to. I recently read an article on Inc.com which warns companies [...]

Ironically, after posting my last blog entry regarding Microsoft’s newest marketing strategy, I had an encounter this weekend that proved the $1000 challenge true.
My boyfriend is in the market for a new computer, and since he has always been a PC he decided to try a Mac (even after I warned him of the $1000 [...]

Recently it seems we’ve been following Microsoft through an advertising maze. Starting Point: Jerry Seinfeld. Finish Line: Some chick named Lauren.
In an effort to one-up its healthy-wealthy competitor Apple, Microsoft hired Crispin Porter & Bogusky (No, those aren’t the three elves in the Rice Crispies commercial) to find an open position in the market and [...]

Inside the Software as a Service (SaaS) department of Solid Cactus lies the ultimate solution in Comparison Shopping Engine management – FeedPerfect. FeedPerfect is a fast and simple intuitive web-based application that gives e-Merchants the ability to import products and track performance on multiple CSEs at a time. Unleashed by Jason Longo,General Manager of the [...]

If you haven’t joined the Twitter craze yet, a new article from Website Magazine speculates there is a good chance you never will. Thanks to the latest version of Facebook, which includes real-time news feeds and status updates, Twitter is about to be out-twitted.
Compared to MySpace and Facebook, Twitter’s competitive niche is (or was) the [...]

Its no secret that Comparison Shopping Engines and E-merchants are in a love/hate relationship. Almost everyone selling online is using them but if not monitored effectively, there is the potential to lose money on them. This is because the majority of CSEs are Cost Per Click, meaning for every one click, you pay up a [...]

O.K…spill it. We’re almost two months into the new year. What kind of breakthrough enhancements do you have planned for your site? If you haven’t made up your mind yet, perhaps it would help to know what other online retailers are considering? (Forget about the voices in your head…curiosity only kills cats in Tim [...]

Cessna, a private jet company, is trying to make a push in these harsh times to undo the damage that has been done when the big 3 automakers where harshly criticized by lawmakers for the lavish entries into Washington last year. Since then big companies dropped their private jets to take this economy modestly [...]