The “R” Word
Posted by John Dawe on Oct 21, 2008
Meg Mitchell Moore over at “Deliver Magazine” (Subscribe) writes the following on “The ‘R’ Word” - a great article on the current economic recession and marketing.
In businesses, as in households, the response to an economic downturn is often a corresponding tightening of the belt: fewer lattes for Mom and Dad, fewer splashy ad campaigns for [...]