Posted by Randy Llewellyn on Oct 29, 2008
I just had a conversation with Steve Grecco, Director of Sales, Store Dev. about business survival in this economy and I’m borrowing some of his words…
To survive, you can’t just cower in the corner and hope you come through clean on the other side. But, lets hope that’s what our competitors are doing. High confidence is the key to winning. Take [...]
Posted by Randy Llewellyn on Oct 22, 2008
I don’t know who said it first, but I’ve heard it time and time again… “When times get tough, the tough get going!” In this rough economy, NOW is not the time to cut our marketing efforts. It is time to think smart and make the best of our marketing dollars.
Simple low-cost post cards are [...]
Posted by Randy Llewellyn on Oct 16, 2008
Everyone in business today has an arsenal of weapons in their marketing efforts, using a mixture of tools to reach their prospective audience. If snail mail is one of them, this article shouldn’t be missed. The tips here should also be applied your other forms of marketing.
Read the article at: http://www.allbusiness.com/marketing/direct-marketing-direct-mail/3986-1.html
Posted by Randy Llewellyn on Oct 10, 2008
A lot of people have been asking about print catalogs lately… Using the right elements to create a catalog that won’t end up in the trash will make the high cost of production pay off!
Check out this article for some very helpful tips:
http://desktoppub.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=desktoppub&zu=http%3A%2F%2Fwww.g2catalogdesign.com%2Farticle_rules.php
Posted by Randy Llewellyn on Oct 8, 2008
Who are you selling to? is just one of the questions asked in this article I found on print advertising. This article brings back the basics needed to create ads that work.
http://ezinearticles.com/?Seven-Steps-To-Great-Print-Ads&id=473245