Posted by John Dawe on Mar 22, 2009
Back in December, I put together a “Cactus Culture” survey based on the famed Zappos Culture Book. I then saw this commercial on TV for Chili’s and thought, “You know, musical chairs is the type of thing we would just spontaneously do at Solid Cactus.”
Here are two “Culture” Survey responses that support this thought:
“What is: [...]
Posted by John Dawe on Jan 1, 2009
As my good friend Catherine Shafer at cds creative, inc. likes to say, “You never put all investment into one marketing channel — and Web/E-mail/etc. Counts as ONE Channel!”
Catherine is right. As part of my ventures into e-commerce outside of Solid Cactus, I manage e-commerce for a Better than Godiva, Gourmet Chocolate Shop called Ah! [...]
Posted by John Dawe on Dec 19, 2008
Ok, so it’s no secret around Solid Cactus that I’m no fan of snow… It’s snowing in Northeastern Pennsylvania today and boy is it coming down out there! But part of being Solid Cactus is realizing that our customers aren’t all from the Northeast… In fact our customers are in Florida, Texas, California, and other [...]
Posted by John Dawe on Dec 5, 2008
It’s happened twice in the last week so, of course I have to blog about it.
I dine out … a lot… mostly because as a single guy it’s usually cheaper to go for a $20 dinner, where I’ll take half of it home and have it for lunch the next day, then going out and [...]
Posted by John Dawe on Nov 13, 2008
Director of Corporate Marketing Greg Davis and I had been pulling our hair out for three hours over a problem with how an e-mail blast we sent today to our customers was ‘breaking’ in Microsoft Outlook 2007. Turns out it’s not our fault (no really it’s not… well, at least not totally). Maybe a little.
You [...]
Posted by John Dawe on Nov 9, 2008
There’s a great thread about blogging going on over at the eBiz Forums… check it out:
http://forum.ebizinsider.com/blogging/1396-blog-help.html
Posted by John Dawe on Nov 6, 2008
So, on Halloween Day last week I headed in to Office Max early to pick up some envelopes for a direct mailing I’m doing and went to check out. I was greeted by at the customer service desk by a woman dressed as a nun. I said to myself, “Self… what a great idea…. put [...]
Posted by John Dawe on Oct 24, 2008
Jean Lloyd, Search Engine Marketing Team Lead in our Internet Marketing department has started a discussion thread on our eBizInsider Forums about how you’re changing (or not changing) your marketing strategy to deal with the tough economic times. Head over there and join the discussion: http://forum.ebizinsider.com/marketing-miscellaneous/1364-marketing-economy.html
Also Solid Cactus President Scott Sanfilippo sent a message out [...]
Posted by John Dawe on Oct 21, 2008
Meg Mitchell Moore over at “Deliver Magazine” (Subscribe) writes the following on “The ‘R’ Word” - a great article on the current economic recession and marketing.
In businesses, as in households, the response to an economic downturn is often a corresponding tightening of the belt: fewer lattes for Mom and Dad, fewer splashy ad campaigns for [...]
Posted by John Dawe on Oct 10, 2008
Take a look at any campaign for public office and you’ll see a marketing plan that (usually) works — the details change — but the fundamentals don’t. Do your “campaigns” have this kind of consistency? If not, take a good look at how to get them to this point.
Stage One
• Pre-planning – Analysis, Strategy, Message [...]