Posted by Ashley Motter on May 11, 2009
KFC gave their famous acronym a new meaning with the disastrous launch of their newest product: Kentucky Grilled Chicken.
When spending millions on a television advertising campaign didn’t seem like enough of a force to take the ‘F’ out of KFC, they pulled in the mother of all marketing reinforcement: Oprah Winfrey. (I guess they figured [...]
Posted by Ashley Motter on Apr 15, 2009
When it comes to customer service, there’s nothing worse than treating all customers the same. Customers like personalization and attention. If your business can’t provide it–they go elsewhere.
Short on time and resources, most companies can’t optimize customer service as much as they would like to. I recently read an article on Inc.com which warns companies [...]
Posted by Ashley Motter on Mar 30, 2009
Ironically, after posting my last blog entry regarding Microsoft’s newest marketing strategy, I had an encounter this weekend that proved the $1000 challenge true.
My boyfriend is in the market for a new computer, and since he has always been a PC he decided to try a Mac (even after I warned him of the $1000 [...]
Posted by Ashley Motter on Mar 27, 2009
Recently it seems we’ve been following Microsoft through an advertising maze. Starting Point: Jerry Seinfeld. Finish Line: Some chick named Lauren.
In an effort to one-up its healthy-wealthy competitor Apple, Microsoft hired Crispin Porter & Bogusky (No, those aren’t the three elves in the Rice Crispies commercial) to find an open position in the market and [...]
Posted by Ashley Motter on Mar 6, 2009
If you haven’t joined the Twitter craze yet, a new article from Website Magazine speculates there is a good chance you never will. Thanks to the latest version of Facebook, which includes real-time news feeds and status updates, Twitter is about to be out-twitted.
Compared to MySpace and Facebook, Twitter’s competitive niche is (or was) the [...]
Posted by Ashley Motter on Feb 20, 2009
O.K…spill it. We’re almost two months into the new year. What kind of breakthrough enhancements do you have planned for your site? If you haven’t made up your mind yet, perhaps it would help to know what other online retailers are considering? (Forget about the voices in your head…curiosity only kills cats in Tim [...]
Posted by Ashley Motter on Feb 13, 2009
Remember the guy who swam for USA in the 2008 Olympics? You know…the younger-looking (age 23), tall (6′4″) fellow who won a couple (eight) gold medals? No, not Mark Spitz. I think his name is Michael Fred Phelps from Baltimore, MD? Well, the last time we heard from Mr. Phelps, he was flying-high after [...]
Posted by Ashley Motter on Feb 6, 2009
…And all he needed was a really bad wig.
Those familiar with SNL’s not-so-new (and in my opinion not-so-funny) “MacGruber” skit, know it’s a spoof of the 1980’s television series “MacGyver.” Unfortunately for me, the skit no longer stays within the hours of SNL airings. If you watched this year’s Super Bowl you may have spotted [...]
Posted by Ashley Motter on Jan 30, 2009
What’s in a name? No really, I want to know. Why are some consumers (admittedly, myself included) willing to pay more for a shirt with a logo on it than they will for a meal? Other than those occasional “special” dinners at upscale restaurants where the cost of a meal for one person is somewhere [...]