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Archive for 2009

Private Jet Anyone?

Posted by scott.carey on Feb 17, 2009

Cessna, a private jet company, is trying to make a push in these harsh times to undo the damage that has been done when the big 3 automakers where harshly criticized by lawmakers for the lavish entries into Washington last year. Since then big companies dropped their private jets to take this economy modestly [...]

Troubled Waters for Sponsorships

Posted by Ashley Motter on Feb 13, 2009

Remember the guy who swam for USA in the 2008 Olympics? You know…the younger-looking (age 23), tall (6′4″) fellow who won a couple (eight) gold medals? No, not Mark Spitz. I think his name is Michael Fred Phelps from Baltimore, MD? Well, the last time we heard from Mr. Phelps, he was flying-high after [...]

Drum building. Scratch that… Brand Building!

Posted by scott.carey on Feb 10, 2009

I spend a lot of time when I am not taking classes or working for that matter, researching the custom drum market. I actually began to build my own drums over three years ago in my grandparent’s basement after a long six years fixing them in high school. I have since moved my workshop into [...]

MacGyver Saves the Day Yet Again

Posted by Ashley Motter on Feb 6, 2009

…And all he needed was a really bad wig.
Those familiar with SNL’s not-so-new (and in my opinion not-so-funny) “MacGruber” skit, know it’s a spoof of the 1980’s television series “MacGyver.” Unfortunately for me, the skit no longer stays within the hours of SNL airings. If you watched this year’s Super Bowl you may have spotted [...]

A Picture is Worth 1,000 Words…But What About a Logo?

Posted by Ashley Motter on Jan 30, 2009

What’s in a name? No really, I want to know. Why are some consumers (admittedly, myself included) willing to pay more for a shirt with a logo on it than they will for a meal? Other than those occasional “special” dinners at upscale restaurants where the cost of a meal for one person is somewhere [...]

It was hard to find, but I found it!!!

Posted by Greg Davis on Jan 23, 2009

An article that has some potential good news about the economic news.  As this article states, uncertainty is falling, which is the first step to the economy recovering.
The authors of this article expect to see growth return to the economy by mid-2009 and provide some interesting data to support their prediction.
To read the article, visit [...]

Paper, Ink, Scissors, Sales

Posted by John Dawe on Jan 1, 2009

As my good friend Catherine Shafer at cds creative, inc. likes to say, “You never put all investment into one marketing channel — and Web/E-mail/etc. Counts as ONE Channel!”
Catherine is right.  As part of my ventures into e-commerce outside of Solid Cactus, I manage e-commerce for a Better than Godiva, Gourmet Chocolate Shop called Ah! [...]

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