Archive for May, 2009

Managing site performance can be a very tricky thing especially if you are using no analytics. Some think installing analytics on their website, then checking to see how many hits they have received and finally changing their marketing efforts based solely on hits alone will increase performance. I’m sorry to say but that is the [...]

KFC gave their famous acronym a new meaning with the disastrous launch of their newest product: Kentucky Grilled Chicken.
When spending millions on a television advertising campaign didn’t seem like enough of a force to take the ‘F’ out of KFC, they pulled in the mother of all marketing reinforcement: Oprah Winfrey. (I guess they figured [...]