Paper, Ink, Scissors, Sales

As my good friend Catherine Shafer at cds creative, inc. likes to say, “You never put all investment into one marketing channel — and Web/E-mail/etc. Counts as ONE Channel!”

Catherine is right.  As part of my ventures into e-commerce outside of Solid Cactus, I manage e-commerce for a Better than Godiva, Gourmet Chocolate Shop called Ah! Some Chocolates.  As part of our holiday sales every order that went out had a print copy, including a coupon code encouraging orders.

Because the majority of the orders were for “Artisan Chocolate Collections” that were being given as gifts, it’s introducing the end-consumer (giftee) to our site as well as enticing them to buy.

So far, we’ve already received one residual order… and all it took was paper, ink, and a pair of scissors…