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Archive for January, 2009

A Picture is Worth 1,000 Words…But What About a Logo?

Posted by Ashley Motter on Jan 30, 2009

What’s in a name? No really, I want to know. Why are some consumers (admittedly, myself included) willing to pay more for a shirt with a logo on it than they will for a meal? Other than those occasional “special” dinners at upscale restaurants where the cost of a meal for one person is somewhere [...]

It was hard to find, but I found it!!!

Posted by Greg Davis on Jan 23, 2009

An article that has some potential good news about the economic news.  As this article states, uncertainty is falling, which is the first step to the economy recovering.
The authors of this article expect to see growth return to the economy by mid-2009 and provide some interesting data to support their prediction.
To read the article, visit [...]

Paper, Ink, Scissors, Sales

Posted by John Dawe on Jan 1, 2009

As my good friend Catherine Shafer at cds creative, inc. likes to say, “You never put all investment into one marketing channel — and Web/E-mail/etc. Counts as ONE Channel!”
Catherine is right.  As part of my ventures into e-commerce outside of Solid Cactus, I manage e-commerce for a Better than Godiva, Gourmet Chocolate Shop called Ah! [...]