Archive for 2008

I just had a conversation with Steve Grecco, Director of Sales, Store Dev. about business survival in this economy and I’m borrowing some of his words… 
To survive, you can’t just cower in the corner and hope you come through clean on the other side. But, lets hope that’s what our competitors are doing. High confidence is the key to winning. Take [...]

Jean Lloyd, Search Engine Marketing Team Lead in our Internet Marketing department has started a discussion thread on our eBizInsider Forums about how you’re changing (or not changing) your marketing strategy to deal with the tough economic times.  Head over there and join the discussion: http://forum.ebizinsider.com/marketing-miscellaneous/1364-marketing-economy.html
Also Solid Cactus President Scott Sanfilippo sent a message out [...]

We normally don’t pay much attention when it comes to writing simple loops and assigning variables.

Here I would like to show two ways of writing a simple code that alerts an array’s value.

var arr = new array(”red”,”green”,”blue”);
var len = arr.length;
for(var i=0; i<len; i++) {
var value = arr[i];
alert(value);
}

You could write the same script in a more [...]

I don’t know who said it first, but I’ve heard it time and time again… “When times get tough, the tough get going!” In this rough economy, NOW is not the time to cut our marketing efforts. It is time to think smart and make the best of our marketing dollars. 
Simple low-cost post cards are [...]

Meg Mitchell Moore over at “Deliver Magazine” (Subscribe) writes the following on “The ‘R’ Word” - a great article on the current economic recession and marketing.
In businesses, as in households, the response to an economic downturn is often a corresponding tightening of the belt: fewer lattes for Mom and Dad, fewer splashy ad campaigns for [...]

Everyone in business today has an arsenal of weapons in their marketing efforts, using a mixture of tools to reach their prospective audience. If snail mail is one of them, this article shouldn’t be missed. The tips here should also be applied your other forms of marketing.
 
Read the article at: http://www.allbusiness.com/marketing/direct-marketing-direct-mail/3986-1.html

This afternoon, Solid Cactus introduced three new products from the Product Development team. We’re looking forward to seeing the success of these latest products as our clients take advantage of the new or enhanced functionality they bring to e-commerce.
- The Interactive Site Content and Item Page:
Enhance your ability to provide frequently asked questions. [...]

A lot of people have been asking about print catalogs lately… Using the right elements to create a catalog that won’t end up in the trash will make the high cost of production pay off!
Check out this article for some very helpful tips:
http://desktoppub.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=desktoppub&zu=http%3A%2F%2Fwww.g2catalogdesign.com%2Farticle_rules.php

Successful companies spend a lot of energy and money creating a positive brand identity for themselves. This takes a lot of good marketing and plenty of time. It’s not just a matter of saying, “We’re the best”; people need proof.
One part of this branding process is logo development. Strong logo design can be an exhausting [...]

Take a look at any campaign for public office and you’ll see a marketing plan that (usually) works — the details change — but the fundamentals don’t.   Do your “campaigns” have this kind of consistency? If not, take a good look at how to get them to this point.
Stage One
•    Pre-planning – Analysis, Strategy, Message [...]