The “R” Word

Meg Mitchell Moore over at “Deliver Magazine” (Subscribe) writes the following on “The ‘R’ Word” - a great article on the current economic recession and marketing.

In businesses, as in households, the response to an economic downturn is often a corresponding tightening of the belt: fewer lattes for Mom and Dad, fewer splashy ad campaigns for the marketing department.

But contrary to conventional wisdom — and, in many cases, to instinct — a recession might be just the time to increase marketing spending, thereby taking advantage of listing competitors and capturing the attention of cash-strapped consumers.  <read more at their site>