Jean Lloyd, Search Engine Marketing Team Lead in our Internet Marketing department has started a discussion thread on our eBizInsider Forums about how you’re changing (or not changing) your marketing strategy to deal with the tough economic times. Head over there and join the discussion: http://forum.ebizinsider.com/marketing-miscellaneous/1364-marketing-economy.html
Also Solid Cactus President Scott Sanfilippo sent a message out to our entire company database about e-commerce and the economy yesterday. It’s posted on our corporate blog: http://blog.solidcactus.com/.
Posted by John Dawe on Oct 24, 2008
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John,
Thanks for the post! I’ve seen advertisers trying a variety of tactics. The biggest theme is “smart spending”: they’re willing to grow their marketing budget if they can see the results.
No doubt some competitors will pull back on their marketing budgets, so it makes sense to at least hold the course with your own. If they drop off, that’s more sales for you to scoop up!