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Archive for October, 2008

A Few Quotes for the Political Junkies

Posted by Greg Davis on Oct 29, 2008

As the election draws closer, I thought I’d send a few inspiring quotes from political leaders of the past…
“Every man of action has a strong dose of egotism, pride, hardness, and cunning. But all those things will forgiven, indeed, they will be regarded as high qualities if he can make of them the ability to [...]

Ten Tips for Winning in a Bad Economy

Posted by Randy Llewellyn on Oct 29, 2008

I just had a conversation with Steve Grecco, Director of Sales, Store Dev. about business survival in this economy and I’m borrowing some of his words… 
To survive, you can’t just cower in the corner and hope you come through clean on the other side. But, lets hope that’s what our competitors are doing. High confidence is the key to winning. Take [...]

Marketing and the Economy Discussion

Posted by John Dawe on Oct 24, 2008

Jean Lloyd, Search Engine Marketing Team Lead in our Internet Marketing department has started a discussion thread on our eBizInsider Forums about how you’re changing (or not changing) your marketing strategy to deal with the tough economic times.  Head over there and join the discussion: http://forum.ebizinsider.com/marketing-miscellaneous/1364-marketing-economy.html
Also Solid Cactus President Scott Sanfilippo sent a message out [...]

Optimizing for loop in javascript

Posted by Sunil Lukose on Oct 22, 2008

We normally don’t pay much attention when it comes to writing simple loops and assigning variables.

Here I would like to show two ways of writing a simple code that alerts an array’s value.

var arr = new array(”red”,”green”,”blue”);
var len = arr.length;
for(var i=0; i<len; i++) {
var value = arr[i];
alert(value);
}

You could write the same script in a more [...]

7 Tips for Successful Postcard Marketing

Posted by Randy Llewellyn on Oct 22, 2008

I don’t know who said it first, but I’ve heard it time and time again… “When times get tough, the tough get going!” In this rough economy, NOW is not the time to cut our marketing efforts. It is time to think smart and make the best of our marketing dollars. 
Simple low-cost post cards are [...]

The “R” Word

Posted by John Dawe on Oct 21, 2008

Meg Mitchell Moore over at “Deliver Magazine” (Subscribe) writes the following on “The ‘R’ Word” - a great article on the current economic recession and marketing.
In businesses, as in households, the response to an economic downturn is often a corresponding tightening of the belt: fewer lattes for Mom and Dad, fewer splashy ad campaigns for [...]

Top 10 Direct Mail Mistakes

Posted by Randy Llewellyn on Oct 16, 2008

Everyone in business today has an arsenal of weapons in their marketing efforts, using a mixture of tools to reach their prospective audience. If snail mail is one of them, this article shouldn’t be missed. The tips here should also be applied your other forms of marketing.
 
Read the article at: http://www.allbusiness.com/marketing/direct-marketing-direct-mail/3986-1.html

New Products to Improve the Customer Experience!

Posted by Greg Davis on Oct 14, 2008

This afternoon, Solid Cactus introduced three new products from the Product Development team. We’re looking forward to seeing the success of these latest products as our clients take advantage of the new or enhanced functionality they bring to e-commerce.
- The Interactive Site Content and Item Page:
Enhance your ability to provide frequently asked questions. [...]

Rules of good catalog design

Posted by Randy Llewellyn on Oct 10, 2008

A lot of people have been asking about print catalogs lately… Using the right elements to create a catalog that won’t end up in the trash will make the high cost of production pay off!
Check out this article for some very helpful tips:
http://desktoppub.about.com/gi/dynamic/offsite.htm?zi=1/XJ/Ya&sdn=desktoppub&zu=http%3A%2F%2Fwww.g2catalogdesign.com%2Farticle_rules.php

Brand Identity

Posted by Seth Hicks on Oct 10, 2008

Successful companies spend a lot of energy and money creating a positive brand identity for themselves. This takes a lot of good marketing and plenty of time. It’s not just a matter of saying, “We’re the best”; people need proof.
One part of this branding process is logo development. Strong logo design can be an exhausting [...]

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